Posts Tagged ‘DOL’

DOL vs. KOL in Optometry

Although key opinion leaders (KOL) & digital opinion leaders (DOL) overlap, they are different groups. Numerous key opinion leaders (KOLs) dedicated a considerable portion of their time to journeying between locations for face-to-face meetings, conferences, and live events. Nevertheless, with the advent of COVID-19 rendering travel impractical, KOLs found themselves compelled to resort to online…

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