Posts Tagged ‘business’
The True Value of an Optometry Sales Rep
Optometry sales reps are also known as practice advocates, growth advisors, territory representatives, and practice development coaches. No matter the name, they always want to get chatting with the optometrist. While a lot of ODs may avoid a meeting with optometry sales reps, it may be because they don’t know the real value they can…
Read MoreUnderstanding Your Value Proposition as an OD in Corporate Optometry
Have you considered what your value proposition is in corporate optometry? A value proposition is a promise you are providing to your employer or optical partner to make the business, not only more profitable but better for its future success. Understanding and being confident in your own value proposition can be a great advantage to…
Read MoreTwo Reasons Why Young ODs Should Join Corporate Optometry
Young OD’s go through the long haul of optometry school to soak in as much information as possible about optometry, putting every ounce of energy they have left into clinicals, and finally passing boards. Yet, once all is said and done they may find that they simply do not have the experience or skillset needed…
Read MoreFour Reasons Why a Termination Can Be Good for You
Often, we see a lease termination as the end of the world. We ask ourselves what the next steps to moving forward. Yet we often fail to consider what positive things can come from being fired. Instead of adding to the stress consider for reasons why a termination can be good for you: 1. Maybe…
Read MoreFour Reasons to Change Jobs Every Few Years
Staying stagnant within an organization may cause you to develop a routine that you become comfortable with. At times this means that you may forget to innovate, to continuously improve, and to adapt when changes come around that affect your business. Not only does this stagnation not help your business to grow, but it can…
Read MoreA Different Approach on How to Compete with Online Retailers
E-commerce business has grown tremendously over the years and will continue to innovate and revolutionize how our patients seek knowledge, choose providers and purchase health care products. Emotional branding could be a different approach on how optometrists can compete with online retailers. It can be a way to provide the best customer service as consumer…
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