Posts Tagged ‘business’

The True Value of an Optometry Sales Rep

Optometry sales reps are also known as practice advocates, growth advisors, territory representatives, and practice development coaches. No matter the name, they always want to get chatting with the optometrist. While a lot of ODs may avoid a meeting with optometry sales reps, it may be because they don’t know the real value they can…

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Four Reasons Why a Termination Can Be Good for You

Often, we see a lease termination as the end of the world. We ask ourselves what the next steps to moving forward. Yet we often fail to consider what positive things can come from being fired. Instead of adding to the stress consider for reasons why a termination can be good for you: 1. Maybe…

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Four Reasons to Change Jobs Every Few Years

Staying stagnant within an organization may cause you to develop a routine that you become comfortable with. At times this means that you may forget to innovate, to continuously improve, and to adapt when changes come around that affect your business. Not only does this stagnation not help your business to grow, but it can…

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A Different Approach on How to Compete with Online Retailers

E-commerce business has grown tremendously over the years and will continue to innovate and revolutionize how our patients seek knowledge, choose providers and purchase health care products. Emotional branding could be a different approach on how optometrists can compete with online retailers. It can be a way to provide the best customer service as consumer…

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