Bringing the Joy to Eye Care

As a new Waterloo grad in 2012 I was thrilled to land a job that I loved right out of school. I was eager to start building my practice in a busy office in downtown Saskatoon, alongside a team of wonderful optometrists. I followed my husband to Calgary for his residency less than a year…

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Women’s Leadership Gap

The gap in women’s leadership gap is a serious issue. According to a report published by the Center for American Progress, only 5% of Fortune 500 CEOs are women. In the case of other top management positions, women are just 7% of all executives in large and small-scale organizations combined and in optometry the numbers…

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Decoding the Toxic Workplace

Dealing with a toxic workplace can drain you of your mental and physical energy really fast. Gender discrimination, passive-aggressive communication, forced overwork, etc., are all signs of a toxic work environment. Whether you have felt toxicity spreading among your employees or are trapped in a toxic optometry practice yourself, protecting your mental health should be…

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Millennials and Optometry | How Eye Care is Changing Because of Millennials

There is an effect of generation on the eye care industry that is changing expectations from optometry clinics. Millennials and optometrists have an important correlation since there are steady changes happening in technology, practice management, work-life balance, and patient care already. What Does Optometry Look Like Right Now? . The eye care industry is predominantly…

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The True Value of an Optometry Sales Rep

Optometry sales reps are also known as practice advocates, growth advisors, territory representatives, and practice development coaches. No matter the name, they always want to get chatting with the optometrist. While a lot of ODs may avoid a meeting with optometry sales reps, it may be because they don’t know the real value they can…

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