A Different Approach on How to Compete with Online Retailers

E-commerce business has grown tremendously over the years and will continue to innovate and revolutionize how our patients seek knowledge, choose providers and purchase health care products. Emotional branding could be a different approach on how optometrists can compete with online retailers. It can be a way to provide the best customer service as consumer…

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Retail Apocalypse and Corporate Optometry

Many corporate opticals are in a mall setting or host environment. JC Penney, Macys, Sears, Target, Nordstrom, Walmart, and Costcos all have opticals.  JC Penney which started in 1902, Sears in 1886, and Macys in 1858 all had iconic brands in the American economy. With the recent change in customer shopping habits these locations have…

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Focus On: Ultra-widefield Retinal Imaging for Corporate Optometry – Building your practice through Patient Education

Focus On: Ultra-widefield Retinal Imaging for Corporate Optometry – Building your practice through Patient Education Sponsored by: Optos, Inc.   In the past year and a half that Nicole Kish, OD, has had an ultra-widefield (UWF™) retinal imaging device, specifically Daytona in her Visionworks practice in Norman, Oklahoma, she says it’s been a wonderful practice-builder…

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Titles Mean Nothing in Corporate Optometry

It’s not rare to find people who introduce themselves as their title. Yet, in this simple introduction we haven’t really learned anything about what makes this person unique. There are many doctors specializing in a number of things and professionals that have accomplished more with a “lesser title”. So, why should titles matter in corporate…

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How to Deal with a Toxic Workplace

We have all been in the situation in corporate optometry where you walk into the workplace and the air is tense. It may be that there was a new insurance policy created, an issue with reimbursements, and there is plenty of work to be done. Someone or everyone in the office is stressed and the…

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How Corporate ODs Can Build Successful Networks

It’s no secret that building business relationships can further the success of your business. Having additional knowledge and resources alone are major assets. However, these types of enduring relationships don’t happen out of thin air. It takes a few steps and effort to make sure the partnership will be beneficial to both parties and will…

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Ultra-widefield Retinal Imaging in Corporate Optometry

Focus on: Ultra-widefield Retinal Imaging in Corporate Optometry Sponsored by: Optos, Inc. Dr. Maurice Wilson – Conroe, TX – Walmart Leaseholder As President elect of the Energeyes National Association of Commercial Optometrists, Dr. Maurice Wilson believes strongly in raising the level of eye care, not only for his practice, but for his entire community. He…

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How Understanding the Patient Can Make You a Better OD

As an OD in the corporate optometry setting our main concern is providing the patient with quality services. We have spent years gathering experience, knowledge, and respect in our professions. Knowing how the patient experiences their visit can help us tailor our care to provide comfort and excellence. Appointments. We see patients on a certain schedule that is always…

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Is There a Gender Pay Gap in Corporate Optometry?

Corporate Optometry  can be a great career for the young entrepreneurial OD. There is a plethora of wonderful opportunities to embrace your business ambitions and pursue multiple locations. There has been a shift over the years with 70 percent of the optometry class graduating being female. Is there a gender pay gap in corporate optometry that  involves ODs, opticians…

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Corporate ODs Don’t Sell or Do They?

One reason why many young optometrists join corporate optometry is because they don’t have to sell glasses they just focus on patient care. What many Corporate ODs don’t realize is that they have to sell themselves in corporate optometry. You may not be selling glasses, but you are selling your service, your name and an…

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