Whenever a new technology is suggested to patients who are habitual with the use of their spectacles or typical contact lenses, they feel anxious about change. A major cause that invokes their apprehension is the fear of investing more time and effort in the latest contact lens technology.
An OD’s job is to provide useful information to the patients in a manner that is most perceptible by the patients; hence, giving them the space to critically think about what best fits their modern needs, because it’s human nature to seek ways for minimal investment with moderate efforts.
To effectively persuade patients for the latest contact lens technology such as soft contact lenses or transitions contact lenses, presented here are the ways to introduce and offer them the advancement that may be useful to opt for.
Educate Patients Linking Technology to their Needs
A lot of times doctors and optometrists use heavy jargons that completely go above patients’ heads, resulting in more confusion and disinterest. Persuading patients with the least complex option and by linking their ophthalmic needs to the technology are the best ways to move the halt.
In the case of Acuvue Oasys with Transitions, the OD can go about highlighting the major advancements and how they can be useful to solving the issues with their outdated contacts. Consider upgrading to Biofinity Energeyes to help patients with digitial eyestrain. Knowing the right differences and similarities will surge patients’ interest to know more about the advancement; thus, opening gates for a long-term investment.
Place Technology Upfront
It’s good to keep the technology upfront when persuading the patient, with a furtive focus on improving their ophthalmic requirements. Take your time to align patients to the latest contact lens technology, and emphasize how it can alleviate their present issues with the embedded advancement.
For example, place Acuvue Oasys with Transitions atop the conversation and gradually unfold its features. Highlight how transitions contact lenses assist: it changes lens color in response to light by blocking the UV rays. Suggest how it can benefit patients with light-sensitive visions, and those with problems seeing clearly in sunlight with refracting eye-pieces. Some ounces of useful information can help patients better grasp the technology.
Suggest Biofinty Energeyes for Digital eye strain and patients that work on a computer all day to minimize computer vision syndrome.
Introduce the Lenses to Patients
After eradicating the doubts from patients’ minds, get them introduced to what you’ve been talking about. Hand them the latest contact lens technology with a notice of how they appear to perceive with all the knowledge they have been provided. Offer them your upright advice that can be helpful for them in making a better decision without looking over their shoulders.
Furthermore, provide them some tips and tricks regarding the usage and product aftercare so that their emerging doubts can be neutralized. Try showing some positive patient reviews who felt the same before choosing against their will, but now feel more stabilized with soft and transitions contact lenses.
Patients feel better when they hear from someone of their skin: another patient. Inform them about some of the feedback provided by the preceding users and tell them how those patients easily manage with this optometric advancement without any discomfort. This can help patients clear the daze and decide wisely.
Take Home Message
With these effective ways, an optometrist can persuade patients to give a try to the latest contact lens technology. As highlighted above, proper guidance is very helpful to understand the optometric technology and beyond. It goes without saying that imparting honest opinions and suggestions is the responsibility of a good optometrist. Giving out salesy recommendations for the sake of product promotion is not a good practice.
Some patients may not want to go with any sort of advancement for their optometric needs. And it’s their choice to choose in the end. The above-mentioned ways are proven methods by an OD – with some corrections and additions – who tried these methods and found them useful with positive feedback from the majority of the patients.