4 Things to Avoid When Self-Branding

Have you ever considered writing that you’re an expert on your résumé or on Linkedin? Did you come up with some game-changing innovations that changed the face of the last company you worked at? When you’re building your résumé or Linkedin profile you’re marketing yourself and like every good marketer,you want to deliver what you promise. Here are the 5 things you should avoid when personal branding.

1. Don’t Blatantly Praise Yourself

You want your potential employer to think that you’re the best and only fit for the job, but you won’t achieve that by using words like “brilliant” or “expert”. Instead, describe the work you’ve actually done and let the numbers (if any) do the talking. Show how you made an impact rather than talking about your expertise.

2. Don’t Recycle

Your LinkedIn profile is probably the only place where you don’t want to recycle anything. Stop using overused phrases like “expert, innovator, eye entrepreneur or guru. There are some many other people using these same terms to describe themselves. You want to stand out from the crowd and show your unique skills and capabilities when you’re self-branding.

Stop using clichés like “game changer” and “innovator”. When you’re selling yourself, share your experiences. Show your audience what problems you actually resolved and how your approach to problem-solving was different from the rest. Share the impact of the project you worked on.

3. Do not boast about your achievements.

You don’t have to talk about all your achievements, like colleges, awards and other things. Talk about what solutions you have for many problems out there. Describe what you did for them, what struggles and challenges you overcame and how you overcame them.

4. Don’t Give Yourself Titles

Your organization already has different people for different tasks. They want someone who can do the required job and do it well. Show clarity and direction about what you want to do with your skill set.

The most important thing to remember is that you’re not a robot programmed to work on specific tasks in a specific way. Every person has different experiences, different challenges and different thought-processes and that is what you want to share with your potential employer or your audience. Be authentic to build your own personal brand.

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